Founded in 2010 by
Barbara and Sébastien, PIECEOFCHIC was a Belgian studio specialised in crazy
prints. At first they worked with different brands and in 2011 they launched
thei own collection of limited edition dresses. Their reputation grew, and in
2013 they created SUPER PIECEOFCHIC, a fun and luxury label.
Amongst their
inspirations are comics, travelling, humour and Belgian fries. These elements
are at the heart of their bold and humorous collections, featuring ultra
creative prints and some crazy pieces like the "fries bag" or the
"hot-dog bag". The title of their SS15 collection "SUCK MY
CREAM" spells it out: here is a brand that does not follow fashion diktats
and could not care less about convention.
text and style by me in WAD Magazine #64 issue now available.
