Founded in 2010 by Barbara and Sébastien, PIECEOFCHIC was a Belgian studio specialised in crazy prints. At first they worked with different brands and in 2011 they launched thei own collection of limited edition dresses. Their reputation grew, and in 2013 they created SUPER PIECEOFCHIC, a fun and luxury label.
Amongst their inspirations are comics, travelling, humour and Belgian fries. These elements are at the heart of their bold and humorous collections, featuring ultra creative prints and some crazy pieces like the "fries bag" or the "hot-dog bag". The title of their SS15 collection "SUCK MY CREAM" spells it out: here is a brand that does not follow fashion diktats and could not care less about convention.
text and style by me in WAD Magazine #64 issue now available.